DINOZAMBETTI

Project:

Digital Campaign​​

 

Role:

Copywriter

 

Insight:

​The advancement of technology, the political unrest, the corporate scandals, the sophistication of online scams and the world of misrepresentation on social media has eroded people’s trust. It is a minefield out there and navigating it to identify what merits your investment is scarier than ever.

 

The Idea:

​We wanted to highlight how difficult it is to trust things on face value nowadays. To do this we showed on social media how easy it is for people to misrepresent things on social media. This was also translated into various other media including digital outdoor, radio and print.