DINOZAMBETTI

Project:

Social Media Profile​​

 

Role:

Head of Brand / Creative Director / Copywriter

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Description:

Previously, Optiver had separate LinkedIn accounts for each of its geographical regions. A decision was made to amalgamate them into a single global LinkedIn Enterprise account. This was an excellent opportunity to overhaul the profile and integrate the strategic brand proposition I had created. It also allowed me to introduce a more approachable, inspiring tone of voice for the brand. So, I rewrote the entire profile from scratch with special attention on how to keep the content relevant for the various audiences visiting the page.

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My main goal for the About section was to bring to life the company's mission, as previously they had only spoken about what they did and not why. For the Life pages, I wanted them to act like a mini-website that would give visitors an insightful and intriguing overview of the different business units and regional offices.