DINOZAMBETTI

Project:

Product Launch Campaign

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Role:

Copywriter

 

Description:

We were briefed by GSK to launch their new pharmaceutical product Augmentin. We created with a humurous, tongue-in-cheek campaign, that was born out of the insight that people eat chicken soup when they have the flu. It was a fully integrated campaign that spanned both internal and external communications.  The campaign went through three incarnations over a period of three years and won multiple international awards including a Grand Prix and Best-Of-Show.

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Results:

The annual targets for this product were reached by half way through Q3. It was cited as the most successful launch in the division's history. There was also exceptionally positive feedback from the medical reps, with many of them reporting that this campaign was the first one where they were seeing elements of it up on the walls and on the desks  of doctors months after the campaign had run.

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