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DINOZAMBETTI
HONDA JAZZ +
CIVIC TYPE R
WHAT KIND ARE YOU
Project:
Digital Campaign
Role:
Copywriter
Description:
We were briefed to create a digital campaign for Honda that launched two different models in one campaign. So we created a microsite that was an interactive quiz for people to find out which of the two Honda car's best suited their personality. The more extreme personalities resulted in the Honda Type R coming up as the result, whereas the more active personalities resulted in the Honda Jazz as the result. While doing the quiz, consumers would learn about each model through bite size bits of model information.
Facebook sponsored posts directed users to the microsite.
Web banners supported the campaign and redirected users to the microsite.
Users visited the interactive microsite and completed a 10 question quiz which also gave them information
about the features of the two cars. At the end they were given a result which they were prompted to share
and they stood the chance of winning vouchers to an online shopping partner.
Informative social posts supported the campaign and called out various vehicle specifications.
Thematic social posts kept the interest in the quiz going for longer.
The response from users was incredible and they proudly shared what kind of vehicle they were like.
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