DINOZAMBETTI

Project:

Radio Campaign​​

 

Role:

Creative Director / Copywriter

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Description:

This radio campaign was developed for Telkom to improve its positioning as a challenger brand. It alluded to the core message of competitor brand's campaigns airing at the same time, and poked holes in the them to show how Telkom's products were the real answer. This campaign was also the first exercise in creating pieces of communication that acted as brand building pieces along with a retail element.

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